Meta' Secret Plan To Kill The Smartphone — With Alex Himel
TL;DR
Meta's bet is glasses first, AI second: Alex Himel argues smart glasses win because even with zero battery they are still useful Ray-Bans or Oakleys, unlike pins and clip-ons that ask people to wear a brand new object with no analog precedent.
The top use cases today are still audio and camera, not AI: Himel says phone calls, music, and first-person photo-video sharing lead current usage, while AI trails because many people still treat it like a blank page and do not yet know what to ask.
Meta wants glasses to become an always-on agentic assistant: The vision is that you can say things like "draft the email with the Yankees ticket details to these four people" or "order more Ziploc bags and Nutella," and the system handles it in the background with the right timing.
The new Ray-Ban Meta Optics are built for indoor, all-day wear: Launching in April, the lighter, smaller optical frames add replaceable nose pads, adjustable tips, flatter frames, and overextension hinges because Meta's engagement data is strongest on clear and transition lenses.
Winning will require both the best device and the best assistant: Himel rejects a pure software-only view, saying people will not wear glasses that feel bad or look bad, even if the assistant is better, but also admits Meta must make its AI "amazing" as OpenAI, Google, Amazon, and possibly Apple close in.
Facial recognition is one of the most requested and most sensitive features: Himel says Meta has nothing launched in this area, acknowledges demand from blind and low-vision users and conference-goers, and says any future version would need to be privacy-first and avoid the creepy case of identifying random strangers on the street.
The Breakdown
Meta thinks the path to beating the smartphone starts with glasses people would wear anyway, then layering in an assistant that can see, hear, remember, and eventually act for you. In a striking anecdote, Alex Himel says Mark Zuckerberg texted him on a Saturday that the Ray-Bans might be a great AI device, and by Monday 200 people had been redirected to build AI for the glasses.
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