Apple is using AI to fix Safari’s extension problem

TL;DR

• 1

  Apple wants Safari users to vibe-code their own extensions — At WWDC 2026, Apple demoed a Safari feature that uses Apple Intelligence to generate an extension from a plain-language prompt, including a “Recipe Keeper” example built from the request: “Save and track cooking recipes from around the web.”

• 2

  This is Apple’s workaround for Safari’s weak extension ecosystem — Emma Roth says Safari has long trailed Chrome and Firefox on extensions because of Apple’s stricter development requirements, and AI-generated extensions could help fill gaps where popular browser add-ons still don’t exist on Safari.

• 3

  Safari is also getting AI tab organization, but it’s catching up here too — Apple showed Safari automatically grouping tabs by topic, like putting running-shoe shopping tabs into a “sneakers” group, a feature Chrome introduced in 2024 and that Edge and Firefox already mirror in different ways.

• 4

  Apple is adding AI-powered password changes directly through Safari — The updated Passwords app can use Safari and Apple Intelligence to navigate to a site, sign in, and replace a compromised password on your behalf, similar to the Chrome feature Google announced last year for supported websites.

• 5

  Safari’s new “Notify Me” feature tries to be smarter than basic website trackers — Instead of alerting you on every page change, Apple lets you describe what matters — like a restock or price drop — so Safari watches for that specific update.