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Reactions: Ferrari’s First EV, The Enhanced Games | Diet TBPN
TL;DR
Ferrari’s first EV looks like a pricing disaster — The hosts keep circling the same question: who is the $550,000-€640,000 Ferrari Luch for, especially when it’s slower than a Tesla Model S Plaid, offers about 330 miles of range, and isn’t positioned as a track car.
The bigger problem isn’t the design — it’s the product logic — TBPN argues the internet’s outrage over the Jony Ive-assisted styling misses the real issue: Ferrari built a practical five-seat EV daily driver, then priced it above cars like the SF90 and Purosangue.
Ferrari may have backed itself out of the EV race — Their take is blunt: if Ferrari can’t get this kind of car into the low-$300,000 range, it can’t really compete with Tesla, BYD, Lucid, BMW, or Volvo on the things EV buyers now expect.
Depreciation anxiety hangs over the whole launch — Modern Ferraris already depreciate more than people want to admit, and EVs are now synonymous with depreciation, making the hosts suspect this car could get “cut in half” in value fast.
The Enhanced Games didn’t feel like a supercharged Olympics — Even with huge attention and a provocative premise, the event felt more like a first-pass production and a supplement-marketing machine than a culturally gripping athletic moment.
The Olympics’ real moat is meaning, not performance enhancement — Their strongest conclusion from watching the Enhanced Games is that what makes elite sport compelling is national pride, rarity, and decades of obsession, not just adding PEDs and hoping records fall.
The Breakdown
Ferrari’s first EV lands at a staggering $640,000 with 1,000 horsepower, five seats, and more confusion than hype — and TBPN thinks the real story is that Ferrari may have proven it can’t compete in EVs on value, performance, or product clarity. They also came away from the Enhanced Games oddly bullish on the Olympics, arguing that national pride and human obsession are still more compelling than a made-for-profit, steroid-fueled sports spectacle.
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