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Greg Isenberg24m

Inside Codex Sites: Full Tutorial Before Public Launch

TL;DR

  • Codex Sites is strongest when the app keeps operating after you build it: Greg's main takeaway is autonomous product building, where a site can keep updating content, records, and workflows without you manually editing every page.

  • It is more technical than Replit or Lovable, but that tradeoff buys more control: He says Replit and Lovable are better for all-in-one simplicity, while Codex Sites currently lacks built-in payments, email, analytics, secret vaults, and easy public custom domains.

  • The first practical rule is to ask for memory and persistence explicitly: In his demo, he prompts Codex to show the data model first, then stores ideas in Cloudflare D1 so the board survives between visits instead of acting like a disposable demo.

  • Safe actions are the key mechanism for letting Codex operate the app safely later: He creates named actions like add idea and update idea so future chats can mutate the app through approved routes instead of raw SQL or arbitrary database writes.

  • Skills turn your app into something Codex can reliably use across future chats: Greg creates a skill called "startup ideas admin" that explains how to read the board, move cards, score ideas, and includes five example commands.

  • His 'wow moment' is proving the loop in a new chat: After saving a review checkpoint, he opens a fresh thread, asks Codex to use the skill to add "AI agent SEO creator for local businesses," and watches it write to the live board through the safe API.

The Breakdown

The real promise of Codex Sites is not prettier one-prompt apps. It is building products that can update themselves, and Greg proves it by creating a startup ideas board in six prompts, adding persistence with Cloudflare D1, wiring safe actions, and then using a fresh chat to push a new idea into the live app.

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